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Why does dentistry on social media look so perfect?
Are those flawless before-and-after cases the reality of everyday practice—or just the highlight reel?
And why aren’t we talking more openly about the failures, frustrations, and imperfect outcomes that every dentist experiences?
In this episode, Dr Artem Mkrtichyan joins Jaz for a refreshingly honest conversation about the realities of modern dentistry. Known for his candid and relatable social media posts, Dr. Artem has built a following by sharing what many dentists think—but rarely say out loud: dentistry is hard, results aren’t always perfect, and social media often paints an unrealistic picture of the profession.
Key Takeaways
- Social media has become a powerful tool for dentists to connect and share experiences.
- Mistakes in clinical practice are common and should be openly discussed.
- Rural practice may not always lead to higher income as expected.
- Success in dentistry is subjective and varies for each individual.
- Continuous learning and skill development are crucial for career growth.
- Financial freedom in dentistry is not guaranteed and varies widely.
- Networking and mentorship can significantly impact career progression.
- Social media can be leveraged to attract patients and build a personal brand.
Highlights of this episode:
- 00:00 Teaser
- 00:18 Introduction
- 02:24 Meet Dr Artem Mkrtichyan
- 05:27 Rejections And Resilience
- 09:03 Why Honesty Wins
- 10:58 Rural Dentistry Reality
- 14:58 Handling Online Criticism
- 16:01 Associate Vs Owner Myth
- 18:05 Midroll: Protrusive App
- 22:48 Dentistry Money Reality
- 26:57 Design Your Career Path
- 28:00 Standing Out In Saturated Markets
- 29:27 Content Marketing Strategy
- 31:46 Veneer Minimum Ethics
- 33:48 Final Advice And Community
If this episode resonated with you, don’t miss “I Committed Fraud – Learn from My Mistakes” – PDP248
#InterferenceCast #BeyondDentistry
This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan.
Continuing Education Information
This activity may be eligible for continuing education credit through Protrusive Guidance. Participants must complete the associated quiz inside Protrusive Guidance to obtain CPD certification.
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Memberships may be cancelled at any time. Access to CE activities remains active until the end of the current billing cycle. Subscription charges are non-refundable once processed. Full details are available at
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