Non-Clinical Growth for the Busy Dentist (Your Health, Relationships, and Business) – IC023

Jaz’s Introduction:
The lessons we share, and I need you to, guys, I needed to listen all the way to the end of this one because the main takeaway, my favorite thing that Prav Solanki shares with you today is gonna absolutely change the way of how you do social proof at your consultations. Now what I mean by that is this awkward moment in the consultation potentially a bigger case where you’re like, well, let me show you some examples of my work, kind of thing.

Right? That’s what the sales gurus teach, right? it’s funny because we need some sort of social proof because usually proud of the work you did and sometimes patients wanna see what other patients have had done, because it’s inspiration for them. But it’s always very awkward to sort of pull up a PowerPoint or whatever and show them what technique Prav teaches us is just fantastic.

It’s gonna change the way how you introduce that to your consultations in such an elegant manner. So that’s around about the 15 minute mark where they’re about, so towards the end, but there’s so much value built in before then we talk about that old thing, work-life balance, right? What is a balanced life look like?

How we can actually live life more purposefully that’s the kind of themes that we cover with that. We also talk about the importance of PITCHING. Whether you like it or not, we are constantly pitching to our patients, to our reception team, to our nurse, to our family. We are pitching all the time.

So have you ever done exercise where you’ve looked at your pitch? We kind of do that with you. So we’re gonna go through that as well. And finally, the importance of being a good storyteller or introducing stories into your consultations. And that’s kind of like the main thing I wanna take away. And the one word, the one magic word.

This begins with M that Prav taught me. And it’s just an elegant way to build social proof, like I said. So I know you’re gonna gain so much. So I’m not gonna talk on for too long. I want you to gain so much from this.

Main Episode:
So here we are, over to you Prav. Prav Solanki. Welcome to the Protrusive Dental Podcast, my friend. How are you?

[Prav]
Really well, buddy. I’m in London today. I’m in enlightens offices, but I’ve got a couple of meetings in London, so, I’ve just caught up with payment and I’ve stolen his meeting room for this podcast. But I’m well, I was up at four o’clock this morning, did a mini workout, fasting.

So, two days, I’ll be two days in towards the end of this day, but I may just break it and go out with some food for Pay.

[Jaz]
Very good. For those who are familiar with the recent 72 hour fast I did. I would not have been able to do it. It was a charity. I would not have been able to do it if it wasn’t for Pay.

Pay has been a mentor in many ways actually. You know, it’s a recurring theme mentorship is podcast, but Prav even, didn’t even know that he was Prav, Pay as well, you know, loved to Pay. But Prav didn’t even know that the impact he had on me on the last couple of years, cause I’ve just been following his social media for I think just about Covid time.

In fact, the very first post of yours I saw Prav, which tells me a lot about you as a person and your philosophy and your quirks is you posted a photo of your car and you had to take a train somewhere and you couldn’t find a parking spot. And so you had to decide, okay, what am I doing now?

Do I miss the train? It was like, it wasn’t a cheap train, right? Or do I get a parking fine? And then you said, okay, here’s my, and you posted the photo of your car looking I seen better days, but it’s like, you know what, there’s a lesson to be learned here. And I was like, I like this guy. I like how he thinks.

And that’s when I first really connected. And I think the algorithm must have picked up that I like that post. And then your [beep] just kept coming up, which is great. I love your sort monologues in the camera, in the car and stuff. So I obviously really, really enjoyed all the content you post out.

Any reflections based on that event a few years ago?

[Prav]
Do you know what? It’s like anything in life, buddy, that you’ve gotta make that decision there and then, right. And it’s one way or the other. And for me, I just evaluate things really quickly. Yeah. With the car parking situation, it was really clear to me it wasn’t about the price.

It wasn’t about the cost, right? Even though there’s evaluation. The train was 150 quid. The car parking fine might have been 50 quid. So if you’re just making a quick financial decision, boom, it’s really easy, right? But more importantly, I was going to meet somebody, and if I was late for that person, then it would’ve thrown the whole value situation out of the window, right?

[Jaz]
Mm-hmm.

[Prav]
But yeah, I’m not really a massive rule breaker either, usually, but in that situation, it just had to be done. But funnily enough, this morning, I’ve done something similar. I’ve broken a rule. I’ll show you here. So my daughter loves UGLies. Yeah.

[Jaz]
I’ve never heard of him. Does that make me weird?

[Prav]
No, it doesn’t. It just means you don’t get on the first class train, but neither do I anymore, right? So, back in the day, I used to get first class train everywhere. And the reason being, is you can go to the lounge beforehand, right? So buying a first class ticket gets you access to a lounge, which is my office, pre-trained.

Then I get off at the other side in London. Let’s say I arrive in London at eight o’clock and I’ve got till one o’clock before my meeting. I’ve got from eight to one, I’ve got a desk, I’ve got food, got coffee on tap, right? I can apply value to that and then I get a desk on the train where I can sit and work.

I can justify that, right? I’m not taking a first class train cause I’m a snob. I just take that first class train because it makes sense. Post covid, I took this first class train to London, the first train took back and I’m walking into the first class carriage and I see what the [beep] there’s premium standard, what the hell’s premium standard, right?

So, I walk through premium standards, empty. So I make a mental note of that, go and sit down on the train. And because I’m fasting most of the time, A) I can’t benefit from the food, the free food anymore, right? B) The screwed up the lounge. So now you can only go into the lounge at Houston if you’re departing and you can only go in there one hour before you go nuts for a full day.

Right? So that’s all messed up at my end in Crew. The lounge opens at half past seven in the morning, far too late for me. Right. So there’s no benefit. Premium standard is like first class, but you don’t get the food and you don’t get the lounge. Well, I can’t take advantage of that anyway. Right. But the other downside is, every time I used to get into first class, I’d pick up these UGLies for my daughter.

Yeah. And these are little chocolate treats. Now my daughter absolutely adores, and this is my 19-year-old daughter by the way. Right. So yesterday evening I’m speaking to her and she goes, ‘ Pick some UGLies up for me.’ I said, ‘I can’t, I’m in premium standard. I can’t get uglies for you.’

She’s like, ‘Give him a sub story. Tell him your daughter wants some uglies, right?’ I said, ‘I don’t even get the opportunity to tell a sub story because no one comes and serves you in premium standard, right?’ So I get into Houston, I know we’re going off topic here, but I get into Houston, up the escalator, walk into first class lounge, right?

The lady goes, ‘Can I see your ticket?’ I bolt past and say, ‘I’m gonna piss my pants if I don’t go to the toilet.’ So I leg it straight into the toilet. The first part of that story was actually true. I did need the toilet, right? But on my way out, I grab a handful of UGLies, stick them in my pocket and just walk out and give a note to the lady, right?

I’ve got UGLies for my daughter, man. I’ve achieved my goal for today, right? And so I sent her a little photograph and she said, ‘How?’ So I’m gonna tell her that story later on and we’re gonna talk about storytelling later. Right?

[Jaz]
I was just gonna say because what you did there is, you shared some a lesson. You shared a story. And that’s one of the themes I’m gonna cover today. Like, I’m a big fan of everything that you put out and a lot of what you put out is story based. And I’ve noticed that a lot we put out is stories based and I think that’s really powerful and I wanna be able to help the dentist, the Protruserati, who listen and watch with that.

Because it’s a theme I’ve covered before that, and something that Zak Kara, my friend, said that, ‘ Facts tell, Stories sell.’ And it’s not about selling, but it is about growth. It is about business. I am very, very clear on my podcast that in an ideal world, for every clinical course you do, we should do a non-clinical course.

And what I want you to bring you on for is give everyone a bit of a taster of what kind of lessons we can learn, nonclinical. I do a lot of those now because there’s an interference cast arm of the podcast, which is growing, growing and getting lots more, engagement on that sometimes more than the clinical stuff nowadays because people read, resonate with the non-clinical realities of being a dentist. So why don’t we go before we just talk about stories, maybe because it just weaves nicely. Then we’ll talk about, in fact, let’s save stories because I wanna do a little full circle.

So you wanna learn more about stories? We’ll come round. You have to stay to the end to come stories. Just before we start talking about the POWER of a PITCH, perhaps just tell us a little bit about yourself. I mean, you and Pay are the fantastic hosts of Dental Leaders, but your stories just give us a little bit of story about, your university, interesting university experience and how you came to be the marketing, dentrepreneur as you are today.

[Prav]
So, Jaz, I’ll give you the quick sort of route around this. So, you know, I was destined to be either a medical researcher or a doctor, right? You know, growing up in a traditional Indian family, right? Doctor, dentist, accountant, you know, and make your parents proud and all the rest of it as a young Asian kid.

I think you sold a story, right? A story about success. And my parents or my father’s idea of success is completely different to mine. And his thinking has now changed anyway. Right? And for me, success really revolves around being able to do what you want, when you want, with whoever you want, without any financial constraints.

Right. That’s success for me. Not putting a badge on you saying you’re a doctor, you’re a dentist, or whatever. Right. And if you get there, wonderful. Cut a long story short. You know, I went down that traditional route, it was a university for the best part of ten years, studying medicine, doing a PhD in pharmacology and to-

[Jaz]
This was at Oxford?

[Prav]
At Oxford University. Yeah. Towards the end of that, and the backstory behind my PhD, it was fully funded. I’d won a Welcome Trust scholarship. But the beauty of that is not to sort of say, ‘Hey, I won this scholarship.’ It was actually, it was a fully funded gig, right? So it was four years funded.

I’d finished my PhD in three years, but I had to stretch this bad boy out to make the most of the funding, right? So, the last year was plain sailing, right? Because my thesis was written up. I was ready for my Viva but had 12 months of happy days. So it was at that point my brother was launching.

He first launched Kiss Dental right back in 2005. He was sat there having long lunch breaks. The practice wasn’t really doing much, but he’d come up with an amazing name and brand, Kiss Dental, right? So he said, ‘Hey, bro, fancy given us a hand with this marketing stuff.’ I knew nothing about marketing right at that point, but Jaz, I knew this, right?

If I could learn, the names of every single blood vessel from head to toe and the innovation of every nerve from head to toe and the bloody kreb cycle and all the biochemistry and the pharmacology and all the rest of it. I reckon I could figure out this marketing luck, right? So that was a challenge I took.

I had a lot of spare time on my hands, so I learned things like Google Ads. Made a lot of mistakes, did some video, some TV ads, some radio ads, some newspaper ads, you name it. Cut a long story short, in a short space of time, Kiss Dental became a success. My brother at the time was on the Paul Tipton like course that was the course back in the day to do, right?

So he was on that and all his colleagues on that course were asking him questions. ‘Hey, who does your marketing mate? What happened? How did you do this?’ My brother said, ‘Speak to this guy called Prav. Don’t tell anyone.’ Didn’t tell anyone we were brothers. Right? And I guess there in his mind, the reason behind that was he didn’t want the affiliation and the association, right.

He just wanted to say, I’ll let you make your own way so to speak. Right. Don’t pedal off the back. Whatever his reason was that came and bit me on the ass a little bit later. Right. Because we didn’t, I wasn’t transparent about that and it’s not the way I operate now. Right. But anyway, cut a long story short.

By the time I’d vid for my PhD, I had about 10, 12 customers. Okay. I was charging buttons mate, absolutely buttons. The first website I built for a client, I coded myself and I charged 250 quid for it. And I reckon I put in about 400 hours into that website. Right.

[Jaz]
Wow.

[Prav]
I knew nothing. And I was learning the ropes and all the rest of it. And I knew nothing about value or respecting my own value. And then a client of mine and I’ll shout him out. It’s Dr. Riten Patel. He’s got a practice in Walton-on-Thames. He picked up the phone and he goes, ‘Do you know what Prav, what you’ve done for my practice has completely turned it around and I’m gonna ask you to increase your fees. Fivefold. Well, I’ll only agree to pay you fivefold if you write to all your customers and do the same.’ Yeah, I didn’t have the balls to do.

[Jaz]
Wow. What a legend.

[Prav]
What a hero man.

[Jaz]
What an absolute legend. We need more of that. I’ve heard something similar in terms of, you know, look, what you did was great value and someone appreciated it.

And sometimes I don’t wanna, you know, blow the trumpet or whatever. But with this podcast and some of the little mini course that I have, it’s so damn. Like they’ve got a $90 course on Resin Bonded Bridges, which is, I charge 900 pounds for resin bonded bridge. I know it’s incredible value and I love it when dentist message me saying, ‘ Jaz, can I pay you 400 pounds for this?’

I’m like, no. So there are these dentists, you know, there’s this perception that dentists were greedy and whatnot, but I think when the mindset is correct and people want to reciprocate, they understand that, okay, what has value and what doesn’t? So really hats off that dentist for giving you what you needed at that time, I think.

[Prav]
And this was way back in the day, right? Where he could have carried on just rinsing that for what it was. Right. And I’d say he gave me that kickstart in my career to really teach me the value of value, you know? And so I didn’t do as he said, and I carried on, and then he picked up the phone and goes, ‘Prav, you do what I’ve told you, 80% of your customers say you are too expensive. So they go. Now you’re doing 20% of the work and earning the same money. Well, the [beep] is wrong with you?’

And it was that conversation that really made that switch. And I lost one customer after writing that email, mate. Yeah. Lost one customer. That was it.

[Jaz]
Impressive.

[Prav]
And you know what, Jaz, from that moment onwards, things changed. I started I guess providing more value, being able to afford to hire people. And I went from a point of hiring people based on cheap, okay. Hiring people who I could afford at the time. To then saying, I want the best, I want the best copywriter, I want the best software developer.

I want the best. This, that and the other, and I’m gonna charge a premium for you. Right. And I’m gonna offer a premium service. And things just change when you do that buddy, everyone knows in their dental practices as well in their clinics, right? When you hire good quality, you know, emotionally intelligent team members, they change your entire patient experience. Right? And for me-

[Jaz]
The culture of the practice.

[Prav]
Everything, mate. Yeah. Whether it’s the culture of the practice, the culture of a marketing team, your business, whatever it is, it all changes. But if you are hiring based on an hourly rate, you’re just exchanging money for time.

[Jaz]
Pay peanut to get monkeys.

[Prav]
Yeah, absolutely. Anyway, where was I going to digress. So we take that story full circle, right? And I’m just gonna fast forward to where I am today rather than just going through the whole story. Right? So since then, I launched my marketing agency, which is what, 15, 16 years ago now.

Right. Since then, I’ve become a practice owner. I’ve sold practices, so then I became a co-owner of the IAS Academy. And then I’ve got into developing bits of software to help dental practices grow, so on and so forth. And I’m always interested in opportunities, but during that whole journey, Jaz, doesn’t come easy, right?

You gotta sacrifice a few things, right? Whether it be work-life balance, whether it be kids, whether it be your other half, right? And your relationship with them. Or your relationship with health or food or whatever that may be. Right? And we all do that to different extents.

It’s like a sliding scale, right? So, Prav may get fat and let his health go. Right? Someone else may start neglecting their wife or their partner or whatever, right? And someone else may just shut off from the kids. And I’ve got business partners in all of these businesses who’ve done all of that to a different degree, right? We all know that running a business is-

[Jaz]
The perfect thing I wanna say now is just, it leads so well to one of the questions I wanna ask about work-life balance. And I know how you’ve done that so well done you weaved that in perfectly. But actually, one thing I didn’t send you is the backstory of this is when I was 17, again, a story, I’m showing a story now.

When I was 17, I was doing drama. No. When I was 16, I was doing drama gcse. So this may come as no surprise that I did a GCSE drama. I almost took it to a level, like I almost like had this aspiration at the time of going into acting. Actually, I was very much interested in that. So when I look at now that who’s living my best life, I think the singing dentist is living my best life, right?

It’s just creative. It’s so good. It’s so fun. But anyway, so I kind of like, it makes sense how I’m in this podcast and I’m in this, you know, crazy things that I do. So it all sort of makes sense when you look at your history and your background.

But anyway, my drama teacher at the time, Ms. Wyndham, she came up to me and the group that were doing drama. And I don’t know why she said she must have seen something that maybe we were burning the candles at both ends. I think that’s how the saying goes. And said, guys, I’m gonna tell you a lesson. And she was Australian, so I’m not gonna do the Australian accent.

But she said to us, ‘Guys, just remember for the rest of your life and career, that of these three things-‘ This was her philosophy and I’m betting that your philosophy is different. I’m betting. But her philosophy was there three things you have to pick two. Okay. So WORK, SOCIAL LIFE, AND HEALTH.

Right? Okay. So work, social life, health, pick two. Because the third one, you won’t be able to achieve. You could only have two. Which two will you go for? So that was her mantra. That was her mindset that she was sharing with us. So my question to you is, A) what do you think about Ms. Wyndham? Do you think she’s right or can we have our cake and eat it?

Can we do a fully balanced life? What does that even look like? What is balanced? Because you know, you are so well connected. Dentists and family dentists like, you know, IAS and so many clients, you’d know more dentist and I do probably, and you know their stories. What does balance look like? Is Ms. Wyndham, right?

[Prav]
Do you know what? Balance is different for everyone, Jaz. And you know, based on my philosophy, Ms. Wyndham’s wrong. Yeah, there’s the short answer to your question. But in her mind, she’s right. Okay. Because she can’t see past being able to focus on two things at once. Okay. She can’t see past that. And there’ll be people who say, well, I can’t multitask, or I can’t do this, that, and the other.

Right? I think balance looks several aspects of your life, Jaz. And I’ll give you my take on it, but this doesn’t mean that, this is not necessarily an endorsement of follow Prav’s Way, right? We all have our own ideas of what balance is, right? But for me, balance revolves around that definition of success that I gave earlier, right?

Being able to do what I want with who I want, when I want, wherever I want, without any financial constraints, right? And that’s my definition of success. But to be able to do that, you need to have all the different areas of your life in check. And, you know, where I take inspiration from is, you may or may not have heard of the Wheel of Life, right? Or the different incarnations of it.

[Jaz]
You told me about it recently in one of our Zoom chats. But now I want you to share it with everyone.

[Prav]
Yeah. And the way I look at it is that, let me give you an example. Jaz, maybe you don’t have bust ups with your misses, right? But I have them.

Okay? And if I’ve had a bust up with my misses that morning, and then I’ve got to go to work and do a good piece of work, I guarantee you’ll be [beep] Maybe not a [beep], but I guarantee you it will not be optimal. Why? Because I love that lady to bits and she means the world to me, right? And the anxiety that’s gonna be burning in here is gonna distract me from my mission.

And the same can apply to anything else, right? There’s nothing quite like a health scare to reset your work life balance. And so when you look at all different aspects of your life, your physical health, your career and professional development, finance, relationships with your other half, right?

Whether it comes down to just being happy with that person, being present in the moment, having an amazing sex life, whatever it is, revolves around that relationship. Sometimes we’re too scared to talk about that stuff. But it’s important. And then friends, like I look at my uni like my best, best friends in the whole world.

I can count them on my fingers. And those best friends, I may not see them for three, four years because they’re all over the place. But I can pick up the phone to Jason and say, ‘Hey buddy, how’s it going? I need you here in Manchester.’ He’ll drop everything. He’ll come to Manchester. But the moment me and Jason connect, even if we haven’t connected for three years, buddy, it’s like taking a step back in time.

And we’re best mates. Okay. And having that time with just mates friends, not your partner, not your relationships. And I know, okay, we marry our best friends and all the rest of it. But then you have your boys or your girls or your buddies or whatever. There’s that time. And that’s important for our own inner sort of wellbeing.

[Jaz]
I’m a big fan of that, and Simon Sinek talks about that all the oxytocin and the group and the community and having social interactions, tribal interactions are so important to your overall wellbeing, just like you said. And I’m a big fan of that philosophy as well.

[Prav]
So important. And then, this may sound a little bit woowoo. But sort of mental and spiritual wellbeing as well. And spirituality or whatever, it can mean different things to different people once again. To someday anchor it to religion.

To some, it might just be five minutes of meditation. It might be going for a walk in the woods, with a cup of coffee or whatever. But that place where you are at peace with yourself, and you are comfortable being lonely. That’s my thing, right? And whether I’m doing my breathing exercises in the morning, or I just go for a walk in the garden when the birds are tweeting and I’ve got a cup of coffee in my hand, whatever that is.

It’s having all lows in balance. And that’s where I think a balanced life is. And we talk about this wheel of life and there’s an exercise that you can do, which you say, okay, well, on a scale of one to 10, how good do you think your physical health? Where do you think your physical health is?

Where do you think your relationship with your partner is? Where do you think your relationship with your dad, your mom, your brother, your sister, your top five friends, how much selfish time do you get for just you, just Prav time, how much Prav time do you get where you can do whatever the hell you wanna do, when you wanna do it.

Okay. And what about spiritual? Mentally?? How do you feel about your career progression and where that’s going right now? I challenge anyone to score that, one to 10 and score 10 in every area. It just doesn’t happen. I repeat that exercise all the time and my numbers are all over the flipping place. And I tried myself.

[Jaz]
Prav, can I just give a shout out to someone based on what you said? I wanna give a shout out to my now ex principal Hap Gil in Richmond, who maybe we as a team didn’t see the value or the purpose of it at the time, because it was like, I’m already so busy, I’ve gotta do this now.

Is he’d give us this sheet with all these it’s like two side sheet with all these questions. And it was pretty much based on all that, like right out of 10, do you feel you make enough money? Do you feel you have enough time with your children? Like all those various things. So many different metrics.

Kind of like the wheel, but not in a wheel representation. And then, so then he’d actually block out time. It’s a busy principal here, high end work. He’d block out at a half an hour with you, sit down with you and go through it. No principal has to do that with his associate. And I just really look back and I think, and then he keeps his old ones, keeps your old ones compare.

And it’s such a wonderful thing. And I respect the fact that you do it and it’s something that you condone. And I think we should all have this as a regular thing. Maybe you should have something in your diary, I don’t know how often you recommend Prav, but maybe every six months, every year. When is a good time to check in with yourself?

[Prav]
So I’m a big believer in and look, we can all set goals at different stages and stuff. I check in with myself like once a quarter, right? Every 90 days or so, every 90 days I’ll go through my wheel of life, sit down, I actually sit down with my wife and we make a list of things that the piss each other off about each other.

[Jaz]
I love this.

[Prav]
And then we talk to each other about how we can fix that for each other rather than fixing it for ourselves.

[Jaz]
I’m so gonna do this, mate.

[Prav]
Yeah. I do my wheel, I do a full panel of blood tests. And look, people say to me, why the hell did you get your bloods done every three months?

You fricking dentist are telling me to get my teeth cleaned every six months. And to not check your cholesterol or your liver function or your diabetic risk score or whatever. It’s mental. And it’s so affordable today, right.

There’s services that come to your home, the phlebotomist comes to your house and you get it on a dashboard. Like there’s no excuse now not to do that. So yeah, I tend to check in and do that, right? And the important part of, let’s say, growing a business or growing your life or trying to achieve success or whatever happiness is.

Is taking that time out to think and reflect on yourself and on your life because if we’re busy in that rat race all the time. Always say that, especially in business. When do your best ideas or your best thoughts come to you? When you ain’t got nothing to do.

For me, I’m taking a walk in the park, I’m with the kids or whatever, or I’m taking a [beep], but those best ideas-

[Jaz]
Toilet university.

[Prav]
Toilet University mate. But those moments of inspiration, those best, they don’t come to you when you are deep in work, right? When you’re putting processes together, when you’re delegating to your team, they come to you when you’re away from all the noise.

[Jaz]
Well, I think the take home there is, cuz you’ve got a few more areas to cover, is have a check in with yourself, take a look at Ziglar’s W heel of Life, have a way to check in with yourself to see how you’re doing. And I personally think, yes, Ms. Wyndham was wrong. However, when I look back at my last nine years at Dentist before my son came along, I was very much into the gym.

I had to sacrifice that for my son. And I’m totally happy I did, but I’m always thinking, okay, how can I tweak my life to make more time for my health? So it’s a constant reflection, not just going on autopilots. So now every Tuesday and Thursday, me and my principal we do a little workout even it’s just something just to feel like we get some social time to have a chat and we get some exercise in. But like at various points in life, depending on where you are, In which phase of life you’re in balance will be the best you can achieve in that phase.

Like you mentioned fat Prav, right? When you were fat Prav, you had other things going on that was at the time had to be done and that had you couldn’t have done it any other way, but you’ve learnt, you sort of adapted your lifestyle based on that.

[Prav]
But let me just pick up on that Jaz. You know, we are talking about balance here and not having time. And I mentioned earlier, there’s nothing quite like a health scare to reasses to reset that work life balance. You can’t do this thing. When we talk about those, the wheel of life or the different things, we can prioritize. Whether it’s segmenting time, you’ve said on the two days a week, you do the exercise with your principal, right?

Why is it not more than two days a week? Is that because your health only prioritizes for two days a week? You don’t have-

[Jaz]
It must be at the moment. That’s how much value I’m giving to my health, which is a shame, but yeah.

[Prav]
That’s how much value you’re giving to your health, right? And for me at the moment, people talk about non-negotiables given whatever buzzwords you want. But for me, there’s a bit of sacred time in the morning. There’ll be an intense workout. There’ll be a little bit of the equivalent of whatever you want to consider, meditation to be, breathing exercises, whatever, right?

And then I start my day. The harder the workout, the easier the day. It really, is that for me, Jaz. And so depending on those different areas of life, we can prioritize it. I don’t buy any bullshit that you tell me. If you tell me you haven’t got seven minutes every morning to work out.

[Jaz]
Agreed. Do a quick HITT worker. I absolutely agree. It’s the lies you tell yourselves. And I’m a hundred percent with you, buddy. A hundred percent with you.

[Prav]
And but we tell ourself this story, right? Fat Prav was telling him himself this story that he was a hundred percent tunnel vision. It was work. He didn’t have time to cook.

[Jaz]
You don’t mind that. Right? You don’t mind that I went there, right? You call, right.

[Prav]
No, no, buddy. I don’t. And not at all. And the whole thing was what was fat Prav doing? He was getting a subway on his way into work. And he’d stack up on the cookies to have throughout the day.

And then on his way back from work, it’d be Domino’s. And honestly, I’m disgusted at myself now. You know who my passenger was on the way home from work? It was a cardboard box, with a hot Domino’s in there. And I’d have peppers all down. Do you know what I mean? Didn’t have time to stop and eat because it was so bloody busy. I was telling myself some bullshit story.

[Jaz]
Guys, this is the same Prav who blogged about his 21 day fast experience. Just, just liquids, just water and black coffee only. I’m gonna share that link in the blog post because you need to read about how much mental strength you need and based on what you’re telling us about fat Prav.

And to go to the extreme, obviously don’t try this at home, get ’em, seek medical care. Try a 24 hour thing first. But, you know, this is a separate conversation. But the reason I mentioned that is just to so much I learned from reading that and inspired me. And also it just talks a lot about your humor because it was like a day by day, poo by poo account.

I just love that so much. You know, I think that we have very similar toilet humor. Prav, can I ask you about, can we just switch gears now and talk about the importance of having a pitch. So we just covered a bounce life. We touched a little bit on stories, and we’re gonna finish on stories, but having a pitch, I first realized that I need to have a pitch when I went to a talk by a chap called Daniel Priestley.

And he says that whether you realize it or not, you’re always pitching, whether that’s pitching to your patients, to your nurse, to your reception team, to your other half. You are pitching something always that you are oozing something from your social media, from your real life. And that messaging, what you stand for, needs to be clear.

And it really got a driven home for me, Prav recently. When I went to one of the Riaz Yar’s course, good buddy of mine. And we were talking a little bit about how he presents treatment plans, and then he said, he took a step back and said, ‘You know what, when my patients go through a treatment process with me, they don’t buy the treatment, they buy me.’

And then, so how can we bridge that gap? And you are pointing to yourself. You’re absolutely agree with that. Here’s just me adding my piece for the real expert ie you tells us about the importance of pitching and how to do it. But why I took away from that is. And then something that Riaz does is how I implemented that.

So knowledge is nothing without implementation. How I implemented that into my daily, uh, work is now when I have a new patient consultation, it isn’t Invisalign or click correct or whatever, you name it, I am going to introduce myself, pitch for 30 seconds.

I’m Jaz. I’m about minimally invasive dentistry, healthy smiles. I’m a bit of a geek. I love it. I’m a family man. Here’s a photo. My family, this is me. And I care deeply about my patients and I’m so glad you’re here, kind of thing. So now they just know about me and then we talk about the teeth and stuff. So I like to set the scene like that, and that’s where I took that message further in terms of pitching. So Prav, over to you as the sort of someone who teaches dentists how to pitch. How important is pitching?

[Prav]
So before I get into that, I’m just gonna very briefly touch on something called imposter syndrome, right? Because the majority of dentists I speak to about pitching their U S P or their story or whatever, right?

There’s always someone who’s got more experience in place in implants. There’s always someone who’s done more aligner cases. There’s always someone who’s better at sculpting composite on front of teeth. There always this, right? So this imposter syndrome kicks in. How can I say something amazing about myself when all my competitors are out there doing amazing things or whatever.

So there’s that whole thing about imposter syndrome and my one rebuttal to that Jaz is I am the world expert at being Prav Solanki and there ain’t no human being better than me at being Prav Solanki. I knew the world expert being Jaz Gulati, and we can take that message on, right? Okay.

The way another dentist may deliver dentistry may be in a more caring way. They may be better with phobic patients, more gentle. You may be the dentist who goes out to the waiting room and gets down at their level, bends down and says, hi, Prav. Put your hand on them, I know you’re really nervous.

I’ve got your notes in there. And, but there’s nothing to worry about, right? That patient’s not gonna give a shit about the flipping translucency on their composites. Or whatever you want to call it, right. I’m not should but . But, we’ve all got our own U S P, right? And call it a USP or inner ways of working.

We’re all individual and world experts of being ourselves. So like set the stage with that first. Okay. And then your pitch really the way I speak to dentists about how they should get their- Sorry, Jaz, go on.

[Jaz]
I just wanna say something before you then come to the pitch bit, cuz you mentioned about impostor syndrome.

Something that I know we’ve had talks about this, you suffer from it at times. I suffer it and I’m a big believer that actually we need the Impostor syndrome to do the work, to actually do our amazing things that we do. Basically, it is something that we need and then it’s deeply seated in our profession and everyone suffered is a good thing to have actually.

And, you know, you need to see as a positive. I’m gonna just share a lesson from Gary V, who’s so big on social media and that kind of stuff. The leaf I’ve taken from him is that, with putting myself out there so much on social media, it was a big step for me. Like I’m just going gung-ho, I’m repurposing, I’m like in everyone’s faces now on social media and that, it took a lot of courage to put my stick in my head above the parapet to do that.

But I’ve come to a stage now where I am, I back myself, you know, cricket, they say you back yourself. I bat myself in up that, you know what I have stories to share. I have dentists I can help through getting on great, great guests like yourself and whatnot on the show and sharing my own nuggets.

So I own the fact that yes, I am Jaz Gulati and I can give the quirks that only I can give, but I’m also self-aware enough to know that I’m nothing. Right? There are so many people that know more than me, and I want to actually bring them on and share their stuff, right? And I’m always happy to say that, you know what?

I don’t know this and I don’t know that. And then it’s respecting. You don’t know what you don’t know. So the combination of that is what keeps me going, basically. So I just wanted to add that in because some people may need to hear that from Gary v’s perspective. And I really like that actually.

[Prav]
I think, you’ve got a really valid point there, Jaz, which is the whole, when it comes to imposter syndrome, right? Certainly for me, it drives me to do my very best because when you suffer from imposter syndrome, you know what you don’t know, right? That’s the whole premise of it. You know what you don’t know. And so you make sure that you try and fill those knowledge gaps.

You make your slides perfect, your presentation and whatever, right? And we, you know, the total opposite of that, right? The Dunning Kruger effect, you know, unskilled and unaware of it. It’s that person, we are bags of confidence, right? But they don’t know their limitations.

I think that’s far worse than imposter syndrome, right? Fake it till you make it syndrome or whatever you want to call it. I’d rather be that guy who’s got imposter syndrome. And be aware of what my limitations are, what I don’t know, maybe as a dentist that’s even more important where, you know which case is not to treat. How far you can take things.

[Jaz]
Painful lessons learned.

[Prav]
When I speak to my clients about getting their pitch right. The first thing you’ve gotta do is go on like a self-discovery process of like, what is it about me that my patients love? How’d you find that out? A really good way to find out and how I discover about my clients.

I go and read their Google reviews. Because it’s what patients have written in their own words about those clinicians, and you get those little nuggets. If you’ve got a lot of reviews, right? If you just spent a little bit of time reading those Google reviews, you’ll figure out what that dentists or clinicians or practices, USPS are very quickly.

Okay. I’m gonna give you another tip that’ll really help you figure that out in a second. So you’ve got that, you figure out what you are all about, right? And then your pitch, I usually come up with two. So there’s my pitch in the first person that I would give to you as my patient.

Before I’ve even had the opportunity to do that. There’s a team member who’s speaking to potential patients on the phone about Prav, about Jaz, about whoever the clinician is, right? That’s the first pitch that you need to nail.

And you need, so I always get, sit down with the dentist, sit down with the team and say, okay, if you are booking an appointment with Dr. Chohan in my practice, what are they going to leave with? What’s the minimum amount of information they’re gonna leave with? And how are you gonna make that phone call memorable? What’s really important is memorable phone calls, because we’d have to be deluded to think, especially when patients are making a large investment that they’re only ringing my practice.

It’s their money, it’s their choice. They can ring half a dozen practices and go back and say, do you know what Carrie said to me about Dr. Johan? That’s really resonated with me. So let’s say you go through your whole discovery, learning the patient’s pain points and all the rest of it, and then Carrie turns around to that patient and says, look, I know you’re really nervous about dentistry, right?

I know you’re nervous and you haven’t been to the dentist in about 10 years. But rest assured, Dr. Chohan is incredibly gentle. He’ll come out to reception and meet you, and you can just have a chat in the lounge if you want. You don’t need to step out in the surgery when it comes to implant dentistry. He works with a sedation dentist who can put you into a relaxed dream-like state so that you won’t have much awareness of really what’s happening at the time.

You won’t feel any pain, but before you get to that step, just to let you know, he’s placed in excess of 5,000 implants in his career. Everything from really simple stuff to the complex stuff. And other dentists from the local area send all their complex work to Suresh when they can’t do it. I’d love to invite you just to come in and have a meeting with Suresh and learn if he’s the right person you’d like to trust with your teeth.

And then that lady gets on the phone and speaks to another clinic and says, I’m interested in dental implants. Yeah, no problem. Add implants stat from three and a half thousand pounds if you’d like to book a free consultation is a 35 pound with fully refundable deposit. Can I get you booked in for that?

Nothing wrong with what she said, right? But my phone calls more memorable. Do you understand where I’m coming from in terms of-

[Jaz]
A hundred percent. And so the takeaway here guys, is check out your Google reviews, come up with your own personal pitch, can idea of it, and then such a amazing gem. Make sure the receptionist, like the people who pick up the phone are so important to your business beyond belief. And so do they have a pitch for you? And that’s what Prav means in terms of having a first person one and will it be a second or third person? I don’t know how it works. Yeah. And so that is key.

Anything else on pitching? Because I want to get to the stories before we can wrap up this very, wow, jam packed episode so far. Anything else on pitching? Because I know you got a course on this and I wanna tell people how to get onto it because only gonna cover in depth. This podcast is more about the breadth and getting people to think, ‘Oh, do I have a pitch, do I not?’ Basically. So, anything else on pitching prep?

[Prav]
Just a very quick tip. We spend a lot of time with our patients in consultations. We asked the right questions on a scale of one to 10, wave your magic wand, blah, blah, blah. All of this sort of stuff to get the gold out of the patients. And then we resonate with them.

And you know, like we said earlier, we’re not selling porcelain, right? We’re selling human beings here. We’re selling us. The one, the times where we’ve learned more about our patients, learned the most about our patients has been when we’ve sat down with them post-treatment, spent a lot of time with them and talked to them about the things that they wouldn’t share with us in the consultation.

Now, in my clinic, Jaz, we are very privileged in the fact that these patients invite us to come and spend that time with them in their own homes. And we sit down with them when we talk to them about what was lifelike before. Can you just take me back to your car journey when you’re on the way to the consultation?

What were you feeling? Was your heart racing? What were you thinking? Can you take me back to the car journey when you’d left the consultation? How did that feel? You know, they’ll talk about hope and things like that, right? Then we sit down and talk to their husbands, wives, children, et cetera, et cetera, and take things from there. And that is such a cool way of finding out about your patients, really, truly what they experienced.

[Jaz]
So I love how you go in someone’s home, and you collect those stories, and I’ve seen, I’ve been lucky enough to see some of those videos you shared me, at one of your presentations. Really great stuff.

How much emotional, joy, life changing stuff, you know, obviously your clinic’s called Changing Faces, right? So, it’s amazing what you do. I want you to tell the Protruserati, how you then take that video or take that sort of content that you make, turn it into a story, which it is automatically a story.

It’s from some someone’s perspective about how they fell and whatnot and what changes are made. I think a lot of dentists struggle. So at the consultation appointment, we’re taught, you know, by the gurus that okay, you know, share a testimonial show before and after. Tell how awesome you are for through social proof.

It can get very awkward. Oh, let me show you three examples of people I treated just like you. Bang, bang, bang. But you told me something the other week and I was like, okay, I need to get you on the podcast to share this with every single person. Do you remember what it was firstly, right?

[Prav]
I know, I know exactly what you’re talking about.

[Jaz]
Please. Do it.

[Prav]
Jaz, the reason I know this is because later on this week, I’m gonna be speaking at a Anoop’s memorial event. In memory of him at the B A C D. And I’ve spent a lot of time with Anoop. He’s been down to my offices.

I’ve trained his team. I’ve trained his team at his place. And his favorite thing is this, what I’m about to share with you.

[Jaz]
It’s mine as well. Please, please. I mean, learning this from you was one my favorite thing that I’ve learned from you so far.

[Prav]
This was his favorite thing. Invite your testimonials into the consultation room. Invite your patients into the consultation room, and how’d you do that? It’s really simple. You just say to the patient, ‘Joanne, I’d like you to meet Sean. Sean’s not in the room at this point.’ But it’s a really nice way of introducing somebody that you’ve already treated and that somebody could be in the form of a Google review.

It could be in the form of a before and after, or it could be in the form of a video testimony you’re about to play. And if you say to that patient, ‘Joanne, I’d love you to meet Sean. But before I play his video, let me just tell you a little something about him. He came in here after avoiding the dentist for 20 years. When he came in here, he was a mere fraction of the man he is today. He’d never leave home without his denture glue. He used to take his dentures out to eat his food. His diet was incredibly restricted, and he thought that there’s no way he’s gonna be able to afford the dentistry that he needed. But don’t take my word for it. Let’s just listen to what Sean had to say about his journey.’

You press play and Sean deals with every single objection that patient could possibly come up with, whether it’s financial, this, that, and the other. I can even at that point, believe it or not, you know, when we talk about finance options for patients, right?

Can you afford it? Can you take dental finance out? Many of our patients remortgage their homes for their dentistry. You’ve never heard anyone teach the concept of asking a patient to remortgage their homes for teeth, right? Because it sounds completely unethical, right? Sounds freaking crazy, right?

But Sean remortgaged this home. Neil remortgaged his home. Ellie remortgaged her home. But a really neat way of me explaining that to a patient is to say, ‘Do you know what, Sean thought he had no options to afford his treatment. But you know what he ended up doing? Remortgaging his house, because that’s how important his smile was to him. And that’s what Ellie did. And that’s what these people did.’

And I feel that the power of storytelling, , we talk about having memorable phone calls. It’s about the memorable consultations. Well, that guy said that the rear implant goes in at 45 degrees and it’s made out a titanium. And the front ones go in at 90 degrees, and then there’s this metal bar, and then they convert this denture and it’s so many millimeters thick.

And then they’re gonna put a temporary on. And then after the temporary, three months later, they’re gonna put a fixed final prosthesis on and all the rest of it. And the other patient goes and goes, Sean was buzzing his tits off after that he could eat the food he wanted, he was living his best life. He was smiling in front of the camera and he remortgaged his house to make it affordable.

What are you going to remember? So, my biggest tip when it comes to consultations, I can’t teach you the clinical stuff. I can’t teach you how to write treatment plans, but I think invite your patients to join you in the consultation with the other patient. But the other thing is when you invite that patient in, pick the right patient to invite into the room.

Yeah. Sean is a 48-year-old bald, Birmingham lad, ex-boxer. Okay. I am not gonna invite Sean into the room when there’s a 75-year-old deer there.

[Jaz]
Shirley

[Prav]
Sat with her husband. But I’ll bring Ellie into the room whose husband was a builder and talked about the estimate that we gave them his version of what a treatment plan was.

And how he finally saw the sparkle in Ellie’s eyes after she’d had the treatment. You know, and her husband goes to talk about, actually the biggest difference I saw was in my wife’s eyes. Now, if he’s saying that about his wife and you got husband and wife in there, I’m inviting Ellie into the consultation, pick the right patient to invite into the consultation.

[Jaz]
Extra value added that. I mean, th this is brilliant guys. If you are multitasking, I want you to just rewind five minutes and listen to this again, because it’s just an elegant way to make a story, which is so, so important. Stories are so, so incredibly important. We touched on it in the beginning, but it’s a much better way than, I’m gonna show you an example case.

Like, it is so much better to personalize. Put a human behind it. It just, you know, cuz we connect with other humans, it’s just a better way of giving social proof. So thank you so much, Prav. We’re very selflessly sharing that. And obviously this podcast is covering breadth. I wish I was joining you on the 15th of July.

I’m on a Perio-Prostho course. You know how annoyed I was about that. So when you run the second one, I wanna be there. But please tell us about how we can get a little bit more depth on your course about growth and growing as a person, past development business. What’s the title? Tell us some more details about that. Please.

[Prav]
Sort of quickly summarize this. This has been a course in the making for probably the last eight to 10 years, right? And the reason why I didn’t launch this course, number one, imposter syndrome. Number two, how could I deliver value in a one day, two day event or whatever, right?

How could I possibly deliver that value? And the most important thing to me when someone attends a course or a piece of education is execution. Because if you turned up to my course and you walked away absolutely inspired thinking, ‘Fucking hell, that was amazing. I’ve learned this, this, this, and I’ve got all these notes, and it’s great.’

And then you go home and then two months later you look at the notes and you can’t even read your own handwriting and you’re in the same position you was before you attending the course. I’ve failed. Failed miserably, right? And so for me it was about creating something that delivered execution because as we all know, I know through the IAS Academy, I’m close friends with Payman and Dipesh, who run the Mini Smile Makeover course.

And many educators who tell me that implementation and execution is the hardest thing to achieve in all of this, right? We can all pass knowledge on, that’s easy. We can inspire people with our content. But what about getting them to implement and execute? So, the IAS Academy have been asking me to run this course for a long time.

But I had to just wrap my head around how am I gonna get people to implement and execute. So we’re gonna be starting off with, we call it goal setting, right? And we’re gonna plan the next 90 days. I’m gonna be sharing with you some of the concepts that have been taught to me by my business coaches that I’ve adapted myself in terms of goal setting, how I do it, how frequently I look at my goals, how I deal with accountability and all of that, right?

And then as part and parcel of the course, the one thing that I wanted to do is, you know, you turn and put the course on day one in the morning. Nobody knows each other. You’re saying you are hellos, you’re getting to know each other. I’m getting to know the delegate. And before you know it, you’re two, three hours into the course and you’ve just started warming up.

So prior to the course, we’re gonna have a group zoom session where we get to know each other, where I get to understand what you guys are about. Prior to that, you will have filled out a questionnaire, really deep questionnaire, the sort of questionnaire that I share with my one-to-one coaching clients.

The purpose of that questionnaire really is to really make you reflect and think about certain aspects of your life. You may not take that questionnaire any further than that, and no one else will have access to those answers other than myself, and I won’t share them with anyone else. But it’s there to make you reflect.

During that zoom call, you can voluntarily share whatever your aha moments were from completing that question, or if you wanna share anything else, there’ll be a small coaching session on that zoom. But the purpose of that zoom is to leave you with two pieces of homework to deliver on the morning of the course.

Number one is prepare your pitch for your receptionist. And number two, prepare your pitch for your patients. The first thing that will happen in the morning is I will coach you through that process so we perfect your pitches first thing in the morning. We’ll go through some goal setting exercises and then moving on into the day.

I will go through the Wheel of life exercise with you and we’ll look at balance, right? I think balance is really important. For all the reasons we discussed earlier. Jaz, I think the balance in health, finance, relationships, friends, selfish, fun, mental and spiritual. All that’s really important as a moment of realization. Later on, we’re gonna be talking about SOPs or Standard Operating Procedures and as a self-employed-

[Jaz]
Not the covid kind yet.

[Prav]
No, no. Definitely.

[Jaz]
My goodness.

[Prav]
Definitely not. So, you know, I’ve got a unique way in which you give me a business process. I’ll map it out in 10 to 15 minutes very quickly, and anyone who’s worked with me knows I can do that.

But it’s not because that’s my unique abilities, because I use a certain process to map out processes, and I’ve tried it all, writing operations manuals, doing videos for team members, all the rest of it. I’m going to, I’m just gonna share that with you, and you are gonna map out a process, a business process or some kind of process during that day.

I’ll share the tools with you that I use for that. and then we’re gonna talk about taking time out and taking time out of business or work or life or whatever it is, gives you those eureka moments where you can have your best ideas, right? And it’s not just whilst you’re on the toilet, right? We need scheduled time out, away from work so that we can reflect and we can get those eureka moments, right?

In order for you to take time out, you need to be able to delegate effectively. And whether you are delegating to a nurse, a receptionist, a practice manager, whoever that is, you need a good delegation strategy. And I’ll just leave you with this note, just as a carrot really is that have you ever delegated to somebody thinking to yourself, okay, that’s sorted.

Now I’ve packed it, it’s outta my life. You come back a week later and you think, why has he or she not done that? Why haven’t they done this? I asked that person to do this. It’s not their fault. Nine times outta 10. It’s not their fault.

[Jaz]
Garbage in, garbage out.

[Prav]
It’s your delegation strategy. Yeah. And it’s garbage in, garbage out. Absolutely. So I’m gonna teach you how I delegate, which allows me to have that freedom to, to have those moments, those eureka moments. Naturally I’m gonna be talking about and sharing marketing strategy with you. It’s a big part of what I do in my life. So I’m gonna be sharing some actionable marketing strategies with you during the day and lots, lots more during that days.

[Jaz]
I’m gutted, I can’t make that date, but for the future renditions, but for those who can, it’s in London, 15th of July. I’ll put the link on so everyone can click onto it very easily. I’ll put it, below here as, as well. Anything else that anyone should know, either about the podcast or about the upcoming course?

[Prav]
I think ultimately, I think what you said earlier, Jaz really resonates, which is, you know, for every clinical course do a non-clinical course, right?

[Jaz]
Hundred percent.

[Prav]
I’m not, and look, I’m not here just trying to pitch my cell [beep] right? It really isn’t about that because the time and the effort and the energy that’s gone into producing this, I don’t want it to be a failure.

And I want everyone to execute, right? And I’m gonna make damn sure that everyone executes. After the course, I’m gonna make sure there’s some accountability calls thrown into the mix. And that was actually an idea from Jaz when I ran the course by him. He’s a great sounding board, Jaz.

And when I designed the course and put it together, obviously wanted to get your feedback on it, Jaz. And the one thing that you said is love Prav. If you want execution, get some accountability calls in with them. And then I wanna know where every single one of you are in 90 days time. So we’re gonna all come together.

It will be virtually. And I hope, I really do hope that you are in a different place to where you are today. and I’ll end with this Jaz. My most successful one-to-one client who I’ve been working with for the last 18 months, his name’s Ash. Father of two, six year old twin boys and he came to me working five days a week.

If I was to compare my clients on a financial basis, he’s right at the bottom. He’s not earning big money, he’s not driving fast cars, he’s not wearing expensive watches and he doesn’t wear Gucci or Prada either, right?

[Jaz]
My kind of guy.

[Prav]
Yeah. But let me tell you something. Ash came to me and he said, ‘Prav, I want to cash in on that time with my twin boys and I don’t wanna miss those moments. So I wanna drop my working days from five to somewhere between two and three, I want my income in the practice to remain stable. And if we can get there, that’s my definition of success, okay?’

And that’s where he is today. And I would say, you know, we’ve, I’ve had clients who I’ve worked with and we’ve exited their business for multimillion figures. Ash is my biggest success story because he’s grounded, he’s achieved, and do you know what he’s doing? He’s cashing in on that investment with his children and when he’s older. Yeah. And when he needs his kids. I truly believe they’ll be there for him.

[Jaz]
I love that. But you messed up the story Prav. You messed it up.

[Prav]
Go on.

[Jaz]
You didn’t say, ‘Meet Ash.’ Said Jaz, I want you to meet Ash.

[Prav]
Oh, thanks for that.

Jaz’s Outro:
That was brilliant. Thank you. Thank you so much. There we have it guys. Thanks for listening all the way to the end. So that M word is Meet. You know, meet Sean. I just love that so much. I want, before you commit to treatment, I want you to meet Sean and it’s just a great way to then show their Google review or show the photos and stuff.

It just personalizes things so much. Look, if you resonated with Prav today, I twisted his arm after he stopped recording. I said, listen, can you please sweeten the deal for the Protruserati? You can get 10% off the course with Prav on 15th of July in London and the code. Of course, what else would it be?

It’s Protrusive. The code is Protrusive and you get 10% off on the 15th of July. So you need to head, and I made it easy for you. If you go to protrusive.co.uk/prav, that’s P-R-A-V. That’s four letters, P-R-A-V. It’ll take you straight to the page for his course. And then just remember to put the coupon code Protrusive, put 10% off.

I think this would be great. I mean, think about how much money we spend on clinical courses. If there was one non-clinical course, I want to do at the top of my list is this one, so I can’t wait to join you. Maybe in the next one. I can’t be done on the 15th of July. I’m already actually booked on a clinical course.

But I’m, I know is gonna’ build so much value for you. I’m proud. Thanks so much for sweetening the deal for everyone. I really appreciate that. Guys, I hope you gained so much value from that. I catch you in the next one.